Key Focus

NMA Manifesto

Last Updated: 5 June 2024

The manifesto highlights five key policy areas that require immediate attention – artificial intelligence and intellectual property, press freedom, a new settlement between commercial news publishers and the BBC, promoting media plurality, and recognising the importance of local media to devolution and local growth.

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Areas of focus

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Sustainability of Local Journalism

Last Updated: 4 July 2024

Local news media informs the public, holds local authority to account and reports on the stories that matter. This is because local journalists care about, belong to, and participate in the communities they serve.

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Press Freedom

Last Updated: 4 July 2024

Freedom of expression is a universal human right. It is not the prerogative of the politician. Nor is it the privilege of the journalist. In their day-to-day work, journalists are simply exercising every citizen’s right to free speech.

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Last Updated: 4 July 2024

The rapid advancement of AI in recent years has caused serious concern over the role it will play in spreading dis and misinformation online and beyond. To combat these dangers, journalism will play as vital a role as ever in combatting the dangers AI poses to our society.

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The Evolving Digital News Environment

Last Updated: 4 July 2024

For years, news publishers have operated in a highly dysfunctional digital market which has precluded them from realising the fair returns for their content. This structural imbalance is placing the business model of news publishers, particularly local news publishers, under enormous strain, which in turn damages journalism in this country.

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Local Matters

People will rely heavily on highly trusted local news media to combat misinformation and fake news during the upcoming general election. Click to read further findings from the NMA's 'Local Matters' report.

In numbers


of editors believe that Google and Meta pose an existential threat to journalism

Source: NMA Survey (2023)

900 national and local news media titles are published in the UK

Source: NMA (2022)

85% of people are reached by news brands in the UK each month

Source: PAMCo (2024)

Two-thirds of voters believe journalism helps combat fake news and misinformation

Source: Newsworks (2024)

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