The manifesto highlights five key policy areas that require immediate attention – artificial intelligence and intellectual property, press freedom, a new settlement between commercial news publishers and the BBC, promoting media plurality, and recognising the importance of local media to devolution and local growth.
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Local news media informs the public, holds local authority to account and reports on the stories that matter. This is because local journalists care about, belong to, and participate in the communities they serve.
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Freedom of expression is a universal human right. It is not the prerogative of the politician. Nor is it the privilege of the journalist. In their day-to-day work, journalists are simply exercising every citizen’s right to free speech.
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The rapid advancement of AI in recent years has caused serious concern over the role it will play in spreading dis and misinformation online and beyond. To combat these dangers, journalism will play as vital a role as ever in combatting the dangers AI poses to our society.
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For years, news publishers have operated in a highly dysfunctional digital market which has precluded them from realising the fair returns for their content. This structural imbalance is placing the business model of news publishers, particularly local news publishers, under enormous strain, which in turn damages journalism in this country.
Read morePeople will rely heavily on highly trusted local news media to combat misinformation and fake news during the upcoming general election. Click to read further findings from the NMA's 'Local Matters' report.
of editors believe that Google and Meta pose an existential threat to journalism
Source: NMA Survey (2023)
900 national and local news media titles are published in the UK
Source: NMA 2022
85% of people are reached by news brands in the UK each month
Source: PAMCo (2024)
Two-thirds of voters believe journalism helps combat fake news and misinformation
Source: Newsworks (2024)
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