The Sun Reaches 225,000 Milestone in Digital Subscribers
The Sun has reached the milestone of 225,000 digital subscribers, taking the total paid sales of print and digital editions to more than 2.2 million.
The number of digital subscribers has more than doubled in the year since the last published figures in December 2013, when total full price subscribers were nearly 66,000, with another 36,000 on a discounted trial. A further 15,000 accessed digital products through codes in the print edition.
Combining the 225,000 digital subscribers with the latest published ABC figures (October – 1,978,000) sees The Sun’s total paid sales (Mon-Sat) at 2,203,000 (Monday -Sat). Most digital subscribers are billed for £7.99 a month – the equivalent of buying a print copy four times a week.
An expanding pool of sports rights, perks, online games and enhanced digital editions on smartphone, tablet and web of The Sun’s news, comment, and entertainment has helped propel its growth.
There have been nearly 2 million views of goal clips this season by people using The Sun’s exclusive Goals app. A weekly Dream Team game that is exclusive to members has also attracted more than 100 thousand unique players.
Mike Darcey, News UK chief executive, said: “These figures are a powerful endorsement of our core strategy – providing the best product on every platform and leaving the customer to choose which format suits them. Our digital bundle is proving increasingly popular, ensuring that the total paid sales across print and digital combined are strong enough to ensure on-going investment in our future.”
David Dinsmore, The Sun editor, said: “Our legendary paper is making great in-roads into the digital market, and continuously building on our offer to readers. These figures are a promising start to our ambitious plans to offer loyal readers unrivalled content on every platform. They also confirm that customers will pay for digital content when it is original and of the highest quality.”