The Telegraph Launches Business of Sport Conference

The Telegraph is launching a new event next year which will focus on sharing best practice for brands, rights-holders and broadcasters at sporting events.

Seb Coe will be one of the speakers at the Telegraph Business of Sport conference which will see leading figures from the sporting world provide first hand insights into major industry success stories.

Speakers will demonstrate how they have maximised the success of sporting events, boosted results, improved legacy benefits and increased audience participation. Case studies, panel sessions and in-depth interviews will provide insight from outstanding industry experts on issues that are relevant to the industry.

A variety of topics will be discussed including:

• Learning lessons from leading sporting events and implementing industry best practice,
• Accurately quantifying ROI and increasing value for money in sponsorship activation,
• Examining how rights-holders can develop a collaborative approach with sponsors to meet specific brand goals,
• Maximising the use of digital platforms and rapidly creating content to reinforce brand identity.

Alex Foster, divisional director, Telegraph Events, said: “Britain is one of the world’s greatest sporting nations, and has played host to some of the world’s biggest events. The new Telegraph Business of Sport Conference will bring together key industry players who have helped to shape the sporting industry, discussing the key issues for brands, right-holders and broadcasters.”