Local Media Works Updates National Advertisers on Power of Local Media
Local Media Works is today (Thursday 5 March) updating the marketing department of TUI with latest trends and insights in the local media industry.
The session is part of a series of meetings being held with national advertisers including DFS, Dreams and the Communities Department.
Agencies to have been briefed by the LMW team recently include Initiative, OMD, Think Media and Mediacom.
The sessions include updates on 1Local – the local media package for national advertisers – and Featurelink which allows clients to place advertorial and advertising in local press titles.
Seventy-three per cent of UK adults read a local media title in print or online, according to JICREG data.