DWP Uses Featurelink for Workplace Pension Campaign
The Department for Work and Pensions has booked a second wave of Featurelink – Local Media Works’ native content service for national brands – to publicise workplace pensions and the benefits of enrolment.
Advertising is booked to appear in more than 50 titles across the UK at the end of the month with advertorial copy, which can be used by any local paper, to appear alongside the ads.
Featurelink has taken more than £1.4 million for the local media industry in support ad revenues so far this year with Government departments using the service heavily. As well as DWP, clients have included the Communities Department, DECC and BIS.
Featurelink allows national brands to get closer to local communities by placing local media advertising alongside tailored native content.