DFS: Local Press Advertising ‘Drives Real Action’  

DFS campaign marketing manager Patrick Milne, one of the judges for the Local Media Works Awards, has spoken of the importance of local press to the furniture store’s marketing. 

Patrick said highly trusted local press was a “vital part of the mix” and “drives real action” adding that it was essential for new store launches.

Patrick said: “Having worked on many new store launches for DFS in my role of marketing manager I have always considered local media to be a vital part of the mix. It’s highly trusted, drives real action and also offers exciting and innovative formats which DFS has exploited to the full.

“I am really looking forward to seeing how entrants to the Local Media Works Awards tackle the challenge of fully leveraging local media’s offering. For DFS, the local connection that the medium offers is an essential tool each time we plan a new store media campaign.”  

Patrick Milne- front3

Patrick is one of the judges for the inaugural Local Media Works Awards – the local media industry’s new competition for media planners.

Chaired by Local Media Works chairman and Local World commercial director Blanche Sainsbury, a panel consisting of media industry experts will judge entries to the awards.

In addition to Blanche and Patrick, the panel consists of Sue Unerman, MediaCom chief strategy officer; Brandon Bell, Specsavers head of regional and local marketing; Mary-Ann Auckland, Communities Department head of campaigns; Graeme Adams, BT head of media; and Keith Gulliver, The Post Office head of marketing.

Planners must write a local media strategy in response to a brief for a national client and submit their entry before the 31 July deadline.