MailOnline and Mirror Have Greater Facebook Engagement Than BBC
The MailOnline and Mirror drive very high levels of global engagement through Facebook, more so than the BBC, according to data from Newswhip.
According to NewsWhip’s list of top publishers on Facebook for July, the Daily Mail was the sixth biggest publisher with more than 25.3 million interactions Facebook and the Mirror was the ninth with 22.7 million.
Both webistes are listed higher than the BBC which came tenth in the list with 22.1 million interactions.
Heather Bowen, Mirror head of social media, said: “There’s been a lot of hard work from the editorial and product teams to ensure that our content is as shareable as possible, so a big continued well done to everyone involved with this result.
“Competition has been hotting up on Facebook in this area – due to competitors like the Mail and Telegraph changing their scheduling strategy – and the ability for other publishers to post different types of content to us, which is currently weighted higher in the algorithm.
“Naturally, the work we do never stops and we’re going to continue pushing ourselves to ensure Mirror Online’s content continues to get shared well and drives good traffic from social media.”