RNLI Uses Featurelink for Fish Supper Campaign

The RNLI has launched a wave of Featurelink activity across the local press to promote its fish supper fundraising initiative. 

The charity – a regular user of Local Media Works’ native content service – has run ads next to editorial content in the local press titles across the UK this week. 

The campaign invites people to host a fundraising fish supper dinner for friends and family over the weekend of 9–11 October. 

The RNLI is a regular user of Featurelink and a powerful ad promoting its legacy initiative was named as Campaign’s top regional press ad of the year in 2014

Featurelink allows national brands to get closer to local communities by placing local media advertising alongside tailored native content.

Users include major national brands, Government departments and charities.