Johnston Press Launches Partnership With Taboola

Johnston Press has announced an exclusive, multi-year partnership with Taboola to bring personalised content recommendations to the publisher’s network of local media websites.

Taboola’s personalised content recommendations are seamlessly integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth, the publisher said.

The partnership enables Johnston Press to drive high-quality traffic to its sister sites while also engaging visitors with sponsored content from around the Web, creating a new revenue stream for the publisher.

“Johnston Press is heavily invested in delivering the most informative and interesting content to our users, and our partnership with Taboola allows us to build on this engagement even further,” said Jeff Moriarty, Johnston Press chief digital and product officer.

“As mobile traffic becomes increasingly important for us, and we develop highly localised native advertising solutions for customers, Taboola’s best-of-breed content recommendations are proving to be a valuable multi-platform solution.”

Taboola’s personalized content recommendations are fully optimized for both desktop and mobile, and are powered by an advanced, predictive engine that connects specific users to content they may most want to consume next by analyzing hundreds of signals in real-time, including a user’s geography, device, and browsing history.