The Mail on Sunday to Increase Cover Price This Weekend

The Mail on Sunday has announced that it will be increasing its cover price from £1.60 to £1.70 this weekend.

The 10p increase, the first rise in over 15 months is expected to deliver an extra £6 million of revenue and over £1.26 million of incremental profit for retailers annually, dmg media said.

This price increase coincides with one of the biggest in-paper promotions The Mail on Sunday is running this year.

Backed by a heavyweight TV and social media campaign, the promotion will offer readers an exclusive free Jamie Oliver recipe magazine this weekend.

Reflective of the paper’s outstanding value for money and its continuing commitment to supporting retail sales, this high-impact promotion sits alongside The Mail on Sunday’s award-winning journalism and editorial content, dmg media added.