DMGT Update Shows Ad Revenue Improvement

Ad revenues for Mail newspapers picked up at the end of last month with slowing print revenue declines being offset by growth in digital advertising, a trading update from DMGT shows. 

In a trading update for the three month period to 30 June, DMGT said total advertising revenues for dmg media for the three weeks since 26 June had increased by an underlying one per cent compared to last year.

An eight per cent decline in print advertising had been more than offset by 19 per cent growth in digital advertising, the trading update added.

For the whole quarter, MailOnline reported underlying digital advertising growth of 18 per cent reflected continued encouraging growth in both the UK and the US, partly offsetting a decline in print ad revenues and slowing decline considerably on the previous year.

MailOnline’s global monthly unique browsers in June 2016 stood at 236 million, up 25 million or 12 per cent on last year, and average global daily unique browsers were 15.1 million, an increase of 10 per cent on last year.