British Gas Turns to Featurelink to Target Small Businesses

British Gas Business is to launch a campaign in Local Media Works’ Featurelink service targeting SMEs across the country next week.

The campaign – which will see advertising and editorial appear in around 70 daily and weekly local press titles – urges small and medium sized business owners to put boiler maintenance and gas safety top of the agenda as winter approaches.

Rupen Shah, client partner, TMP Magnet, said: “Local media provides a unique platform for national brands to connect with SMEs in their communities and, by using Featurelink, we were able to create a powerful combination of advertising and native content for British Gas Business.”

Run by Local Media Works, Featurelink allows national brands to target local communities with a powerful combination of local press editorial and native content.

It is heavily used by national brands and Government departments who want to tap into local media’s unique connection with local communities.