ABC: 20% Surge in National Newsbrands Digital Audiences
The official ABC figures for October 2016 show that the UK national newspaper market enjoyed a 20 per cent year-on-year uplift across digital platforms, according to analysis from Newsworks.
In the month ahead of the US presidential election, while Brexit continued to make headline news, Kate and William’s tour of Canada came to an end, a third runway at Heathrow was finally approved and Harry Redknapp ran over his wife, UK newsbrands saw an extra 5.4 million average unique browsers accessing digital content every day, Newsworks said.
Meanwhile, print circulations were up one per cent month on month, with an additional 53,000 copies sold every day compared to September.
Vanessa Clifford, Newsworks interim chief executive, said: “As ‘post-truth’ makes its Oxford Dictionary debut, and Facebook and Google continue to deal with issues around fake news, it’s unsurprising that readers are turning to the UK’s trusted newsbrands for reliable, verified news and comment.”