Department for Work and Pensions Uses Featurelink For State Pensions Campaign
More than 70 daily and weekly local newspaper titles are to run a Featurelink campaign for the Department of Work and Pensions encouraging people to get a forecast for their state pension.
Running later this month, the campaign – which will see advertising and editorial appear in daily and weekly local press titles – highlights the benefits of financial planning for retirement.
Featurelink allows advertisers to target local communities with a powerful combination of local press editorial and native content.
It is heavily used by national brands and Government departments who want to tap into local media’s unique connection with local communities.
Specsavers are also to run a campaign in Featurelink which is run by Local Media Works – the marketing body for regional and local press.
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