ABC: National Newsbrands Digital Traffic Up By a Third in May

The official ABC figures for May 2017 show that the UK national newspaper market enjoyed a 33 per cent year on year uplift across digital platforms, adding up to 157 million unique browsers daily, according to Newsworks analysis.

In the month that political campaigning rumbled on, Macron won the election across the Channel and the NHS was targeted by a global cyber-attack, UK newsbrands saw an extra 10 million unique browsers on average accessing digital content every day, compared with May 2016.

Growth was not just limited to digital, with total print circulations up month on month for quality weekday and Sunday titles.

Overall print circulation remained stable, down just 0.6 per cent.