Judges to Consider Local Media Works Awards Entries

A panel chaired by former Starcom Mediavest Group UK chief executive Stewart Easterbrook will judge entries to this year’s Local Media Works Awards which celebrates the power of local press as a medium for national advertisers.

Made up of senior marketers from national brands, the panel will meet next week to judge entries to awards scheme for media planners run by Local Media Works and sponsored by JICREG.  

Entrants were challenged to plan a campaign highlighting Airbus’ credentials as an employer in local communities across the UK.

In addition to Stewart, the judging panel consists of:

  • Brandon Bell, Specsavers head of regional and local marketing;
  • Andy Bolden, GlaxoSmithKline Europe media director / global head of trading;
  • Owen Brace, DWP deputy director of communications;
  • Kathryn Edwards, Airbus ‎employment marketing advisor;
  • Justin Fenton, Local Media Works head of marketing;
  • Patrick Milne, DFS campaign marketing manager;
  • Craig Nayman, Archant chief commercial officer, and Local Media Works chairman.

Stewart said: “I am delighted to be involved in the Local Media Works Awards again, and chairing the judging panel this year. Local media remains a powerful proposition for national advertisers and it will be very interesting to see how entrants have leveraged the medium’s unique strengths in their answers to the brief.”

The awards, which offer entrants a chance of winning £1,000 of Apple vouchers, highlight the unique power of local media can help national brands reach communities across the UK.

The responses must have local and regional media, in print and digital, at its core, and will be judged on innovative thinking about the opportunities afforded by local media.

The awards cover five categories; best original thinking, best strategy, best use of content, best use of local targeting, and best use of multi-platform.

The winners will be announced at a ceremony on 9 November at The Hospital Club in the heart of London.