MailOnline Powers Mail Ad Revenue Growth

Ad revenues across the Mail titles have grown over the past year, powered by strong growth for MailOnline which more than offset declines in print ad revenues, according to a trading update from the Daily Mail and General Trust this week.

MailOnline’s advertising revenues in the eleven to the end of August increased by an underlying £19 million (22 per cent), reflecting encouraging growth in both the US and the UK, more than offsetting a declines at the Daily Mail and The Mail on Sunday, DMGT said. 

Advertising revenues across the Mail titles as a whole, for print and digital combined, consequently grew by an underlying 2 per cent. 

MailOnline’s average global monthly unique browsers during the eleven months, excluding Snapchat and Facebook, stood at 229 million, in line with last year, and average global daily unique browsers were 15 million, an increase of four per cent on last year.