Specsavers Launches Featurelink Campaign

Specsavers is running a Featurelink campaign encouraging people to book eye tests in more than 360 local news brands this week.

Featurelink, the Local Media Works service, allows national advertisers to get closer to local communities by placing local media advertising alongside tailored native content.

Research from Newsworks shows that print advertising is becoming more effective over the last few years, delivering significantly greater business outcomes for advertisers in 2016 than in 2012.

Specsavers is a regular user of Featurelink which is also used by Government departments and charities.

This week’s campaign in daily and weekly local news titles encourages people to get an eye test to avoid the risk of sight loss.

For more information please contact Justin Fenton Justin@localmediauk.org.