Dobbies Runs Featurelink Campaign For Easter
Dobbies is running a campaign in local media through Local Media Works’ Featurelink service which allows brands to connect with communities through a powerful combination of native content and advertising.
Planned and bought by MediaCom Edinburgh, the campaign encouraging people to pursue creative ideas in their garden over the Easter break is running in daily and weekly regional press titles across the UK.
Sheona Robertson, MediaCom Edinburgh planner/buyer, said: “We trialled Featurelink for Dobbies in Scotland last year and the campaign was a huge success, receiving good feedback from the client. Following this, we greatly expanded the work we do with Featurelink in 2018.
“Featurelink is simple to plan and buy, and makes production and managing the campaign easy from start to finish. The pairing of native content with display advertising gives the messaging much greater impact.
“The Featurelink team are a pleasure to work with and go above and beyond to make sure the client gets the best local media campaign possible.”
Featurelink is widely used by Government departments and national brands looking to connect with audiences through highly trusted local media.