Local Media Works Briefs KM Group Sales Teams

Local Media Works head of marketing Justin Fenton briefed KM Group sales teams at a conference in Canterbury today.

Justin briefed 60 delegates on the latest trends and developments in local media and upcoming initiatives such as Local Newspaper Week which will see the industry come together to celebrate the strengths of local papers.

Justin also told delegates about recent YouGov research commissioned by Local Media Works which found that local papers are the most trusted of all the other sources, coming ahead of local commercial TV and local commercial radio (both 73 per cent), search engines (43 per cent), social media (22 per cent) and other websites (39 per cent).