Newsbrands Continue To Power Social Media Engagement

Local and national commercial newsbrands continue to power user engagement on social media, according to recent Newswhip figures.

MailOnline topped the list of UK publishers on Facebook, ahead of the BBC which was second on the list, and was the fifth largest global publisher on Facebook in June 2018.  

Six out of the top ten UK publishers in June on Facebook were newsbrands including The Guardian, The Mirror, Manchester Evening News, The Sun and The Independent.

 

MailOnline saw over 25 million engagements to its web content on Facebook and the top six newsbrands had a combined total of over 50 million engagements in June.

The News Media Association’s analysis of NewsWhip’s 100 top-performing UK websites in 2017 showed forty-seven per cent of all engagements with UK websites on social media over the past year sourced content from UK news brands.

The 2017 data showed that during the general election period (18 April 2017 to 15 June 2017), nine out of the top 10 websites were newsbrands. 

As the tech platforms’ ad revenues continue to soar, the NMA and the news media industry have campaigned for the content creators who invest in journalism – news media publishers – to be approriately rewarded for their investment.