Metro Celebrates Strangers Launch With Cantonese Cover Wrap
Metro celebrated the launch of ITV’s new drama Strangers with a distinctive specially-created Cantonese cover wrap on Monday.
Metro has cover wrapped every edition of the national paper with a synopsis of the show in traditional Chinese characters.
Grant Woodthorpe, executive director – investment at Mail Metro Media said: “This is another exciting launch for ITV which we are excited to be part of. The standout creative is bound to catch the attention of our young professional readers who will also value the Uber Eats promotion. Great for all involved, brightening up Monday for a valuable commuter audience.”
Across some locations, Uber Eats has also partnered with ITV to distribute fortune cookies.