Local Media Works Video Highlights Power of Local News Brands

Local media publishers are running the from Local Media Works video highlighting the power of local media for readers and advertisers alike.

The video, which is available for LMW members to embed on their websites, highlights key industry stats as well as local media’s role as a champion for local communities.

Titles including the Hereford Times, Ludlow Advertiser, Stroud News and Journal and Wilts and Gloucestershire Standard are running thevideo on their websites next to copy highlighting headline industry stats. 

In the video  JICREG, the industry’s gold standard audience currency, is highlighted as the trusted and transparent software which media agencies use for planning local media campaigns.

Forty-two million people in print and digital read local media in print and online, according to recent research from YouGov/NMA, and local media is the most trusted source for local news and information, nearly three times more trusted than social media.

And advertising in local media drives consumer action. Fifty-one per cent of local media website users took an action as a result of seeing an advertisement in the last month, according to research from Comscore/1XL. 

Local Media Works chairman Craig Nayman said: “Local media is a powerful force for good in communities across UK and, at Local Media Works, we are helping our growing audiences and commercial partners to understand this. 

“Unlike the social networks, we offer a highly trusted and brand safe environment which means we have a unique and compelling proposition to offer in the current marketplace.”