Local Media Ads Run For eToro Partnership
Local Media Works’ six-figure multiplatform advertising partnership for eToro has seen ads running in print and digital across local media titles.
Mirroring eToro’s existing partnerships with Premier League football clubs, the partnership will see advertising for the cryptocurrency trading platform running in local media titles across the UK over the next nine months.
The deal is worth a six-figure sum to the local media industry. Part of the News Media Association, LMW is the home of marketing for local media.
Justin Fenton, LMW head of marketing, said: “This unique partnership is delivering real value for eToro and bringing new investment into the local media. Advertisers looking to connect with communities through a highly trusted platform should get in touch to find out what the sector can offer.”