MailOnline Overtakes Print Ad Revenues
MailOnline’s advertising revenues have overtaken revenues from the publisher’s print newspapers, accounting for 51 per cent of total advertising across the combined Mail businesses, DMGT’S financial results show.
The publisher reported that ad revenues for MailOnline grew by an underlying five per cent and total minutes spent on the site increased by two per cent to a daily average of 145 minutes of which 77 per cent came from direct traffic, compared to 74 per cent in the prior year.
“MailOnline continues to focus on attracting traffic directly to its homepages on desktop and mobile or its apps. Indirect traffic, notably via social media and search platforms, has reduced and resulted in total average daily global unique browsers during the year decreasing by 13 per cent to 12.9 million,” the publisher said.
Metro delivered a robust revenue performance in the context of a declining print advertising market, growing revenues by an underlying four per cent to £71 million, the publisher added. Metro has the largest circulation of any weekday newspaper in the UK, read by an average of 2.8 million people each day.