17 January 2019

Local Publishers Urge Readers To #buyapaper

Local media publishers have today urged readers to #buyapaper as part of a campaign to encourage support for highly trusted local journalism.

The JPIMedia campaign hashtag was trending on Twitter this morning as part of a social media drive which attracted the support of publishers and journalists across the industry.

The core message of the campaign is the importance and relevance of local journalism with graphics of Local Media Works/News Media Association key industry stats being shared widely on social media this morning.

Jeremy Clifford, editor-in-chief JPIMedia, said: “JPIMedia launched a campaign following the administration process capitalising on the outpouring of support from readers concerned about the future of their local papers.

“Since then the #buyapaper campaign has gathered momentum and is now attracting industry-wide support from the News Media Association. On January 17 a Twitter ‘Thunderclap’ promotion was launched to get the #buyapaper campaign trending. It reached the third most retweeted hashtag nationally during the day.

“By noon #buyapaper had reached 451,598 accounts and had been featured in more than 2,200 tweets. The campaign has a small working group to ensure we explore ways of continuing to highlight to advertisers and readers the value of our printed products and driving subscriptions.”