Local Media Works To Meet Camelot
The power of local media as an advertising medium in print and digital is to be highlighted to Camelot next week, as part of Local Media Works’ programme of meeting with media agencies and advertisers.
LMW head of marketing Justin Fenton will brief the marketing team at Camelot on key industry trends such as the high levels of trust placed in local media, compared to the social networks.
Local press in print and digital is the most trusted source for local news and information, way ahead of search engines and social media, according to YouGov.
Local newspapers, which are read by 42 million GB adults in print and digital, scored highest for trust with 74 per cent of respondents agreeing that they trusted the news and information in their local newspaper.
Local papers are the most trusted of all the other sources, coming ahead of local commercial TV and local commercial radio (both 73 per cent), search engines (43 per cent), social media (22 per cent) and other websites (39 per cent).
LMW, the local marketing arm of the news media association, has a programme of meetings with agencies and advertisers. Recent meetings have included MGOMD, Wavemaker and the Department of Work and Pensions.