1XL Announces Multi-Year Deal With Outbrain
1XL, the local media digital collaboration made up of 43 local and regional news publishers, has announced a multi-year deal with technology company Outbrain to grow revenue and drive engagement.
The strategic partnership will focus on growing revenue, supporting re-circulation and driving engagement including subscriptions across 1XL’s range of 43 established and trusted local news media publishers, including Newsquest, Johnston Press, Archant, Iliffe Media, and Tindle.
The deal will see 1XL, which part of Mediaforce, rolling out Outbrain’s smartfeed technology to diversify its revenue streams, allowing publishers to optimize the user experience, improve engagement, and revenue, Outbrain said in a press release.
Additionally, the deal will support highly targeted and personalized advertising campaigns, as well as feature prominent in-article placements, delivering a premium ad experience for top brands.
“Outbrain’s commitment to championing the open web and journalistic independence aligns with our mission to nurture a healthy presence of local publishers throughout the country,” said Scott Gill, managing director at 1XL.
“Regional news outlets are essential to the UK’s democratic society and are an essential hub for local communities. Outbrain is a trusted and established partner whose best-in-class recommendation solution will support a range of growth objectives and, we feel, act in the interests of our publishers and their readers.”