Ozone Partners With The Trade Desk

The Ozone Project and The Trade Desk have announced a new partnership to provide advertisers with access to Ozone’s 45 million-strong UK audience, reaching 99 per cent of the nation’s online adults.

Global advertising technology platform The Trade Desk is the first global demand-side platform connection for Ozone, which was founded by publishers News UK, Guardian Media Group, Telegraph Media Group and Reach plc.

Through this new partnership, it is now easier for The Trade Desk’s clients to connect directly to Ozone’s publishers, accessing highly engaged audiences primed to convert, at scale and in the highest quality content environments on the internet, Ozone said.

Danny Spears, Chief Operating Officer at The Ozone Project, added: “We are very excited to introduce Ozone’s new direct-to-publisher, fully transparent connection with The Trade Desk. This new inventory-led integration has the potential to provide approved buyers with the additional opportunity to access our scaled data and identity solutions that deliver better results for advertising in Ozone environments.

“Making it easier for brands to access the attention-rich, premium content across our publishers has been a core Ozone pillar since launch, and through this new partnership we are delighted to add another way for clients to engage with us.”