National World Posts Strong Digital Revenue Growth
National World has posted strong digital revenue and operating profit growth with plans to continue to invest heavily in digital content and launches in the coming year.
In a half-yearly financial report for the six months ending 2 July 2022, the publisher said digital revenue had grown by 41 per cent year-on-year to £8.2 million while adjusted operating profit was up 36 per cent to £5.7 million.
Nationalworld.com continues to deliver strong growth with average monthly page views of 15.6 million in H1 2022, one year after its launch while the publisher’s seven City World sites are delivering average monthly page views of 4.7 million, with new launches to follow.
Commenting on the results, National World chairman David Montgomery, said: “We have had a strong first half for 2022 despite the uncertain economic environment. Investment in digital content and development has been increased to transform the business for growth whilst driving efficiencies to manage the challenges presented by the economy.
“The transformation is underpinned by re-skilling of the workforce to reduce dependency on news by widening the agenda with original content that can be monetised. Automation will also increase efficiency as we transition the business. The creation of this new model, and the recent expansion into a UK wide market, means that management can target specific acquisitions, several of which are being actively pursued.”