Newsbrands Support IPA Campaign Calling On Brands To Increase Ad Spend
Local and national newsbrands are supporting an IPA ad campaign encouraging advertisers to increase their investment in ad spend in the coming year.
The print and digital ads promote IPA research which shows that companies which increased their marketing budgets during tough markets created a competitive advantage that helped them report higher average profit and better market share growth when the economy recovered.
The filler ads, which will be running in many national newsbrands next week, are also available for local and regional publications to use next week and beyond.
- MPU 300×600 (link: http://ipa.co.uk/eff-works?utm_source=ft_online&utm_medium=ft_banner&utm_campaign=effworks_ftad)
- MPU 300×250 (link: http://ipa.co.uk/eff-works?utm_source=ft_online&utm_medium=ft_banner&utm_campaign=effworks_ftad)