About
kmfm partnered with EKC Group to engage parents and teenagers at key decision‑making moments, delivering timely advice and reassurance around post‑16 pathways. The ʻNext Stepsʼ campaign combined engaging audio content with targeted digital delivery and high‑impact social and video assets. Using a fully integrated multimedia approach across radio, digital audio, social media, video and online display, the campaign provided clear, practical guidance on post‑16 education options across Kent.
Solution
kmfm delivered a targeted solution for EKC Group, combining bespoke radio features with AIM‑powered digital audio, social media, video and display activity. Content was timebanded to reach parents and students at peak listening moments, with localised credits promoting individual colleges. Short‑form videos and social posts reinforced messaging, while YouTube and Kent Online activity extended reach, ensuring consistent guidance across platforms during GCSE Results season for learners and families.
Results
The ‘Next Steps’ campaign delivered strong results across audio, digital and social channels at a critical decision point. Kent Online display generated 1.09 million impressions, while YouTube reached 45,000 impressions and 14,400 views. Social posts across kmfm platforms achieved over 41,000 impressions, and timebanded radio features ensured repeated exposure to parents and students across Kent during GCSE Results Week at key moments supporting informed post‑16 decisions for families.
There were:
1,090,025
Kent Online display impressions
YouTube reached:
45,000
impressions with over 14,000 views
There were over:
41,000
social media impressions across kmfm platforms