About
kmfm partnered with ellenor to promote the annual Twilight Walk, driving awareness and registrations through a two‑burst multimedia campaign. Activity ran in July and September 2025, using radio, online and editorial coverage to reach local audiences. The campaign focused on encouraging community participation and supporting vital hospice services across Gravesend and Dartford.
Solution
kmfm delivered an integrated solution combining targeted radio advertising with high‑impact digital activity. Two campaign bursts featured 30‑second commercials, extensive editorial support, AIM‑targeted audio and Kent Online site takeovers. Activity was geographically focused on Gravesend and Dartford, ensuring consistent messaging across broadcast, streaming and online platforms during key promotional periods.
Results
The campaign delivered strong reach and frequency across radio and digital channels. Over 400 radio spots aired, supported by bonus inventory. Kent Online activity generated more than one million page impressions across both bursts, while AIM technology delivered over 25,000 targeted audio plays, extending reach across multiple platforms regionally.
There were over:
11m
Kent Online page impressions delivered across the two bursts, including 761,621 impressions from the July site takeover alone
There were more than:
25,000
AIM‑targeted audio plays in Gravesend and Dartford across radio streams and podcasts, reaching listeners on smart speakers, apps and desktop
There were:
409
radio spots aired in total, including 185 bonus spots, delivering sustained awareness across two high‑impact bursts on kmfm Medway and West Kent