This collaboration brought together kmfm’s trusted local voice and Discount Tile and Bathroom Warehouse’s brand support to drive awareness and action for Tonnes of Tins. By combining promotional activity with hands‑on involvement, the partnership helped inspire generosity and deliver vital food donations to communities across Kent.
About
kmfm and Discount Tile and Bathroom Warehouse partnered to deliver a record‑breaking Tonnes of Tins appeal across Kent, encouraging communities to support local food banks during rising demand. Running from July to August 2025, the campaign used trusted local media to raise awareness, inspire donations and deliver meaningful help countywide regionally.
Solution
kmfm delivered an integrated solution combining sustained on‑air promotion, digital display, press advertising and social media. Live presenter reads, targeted promo trails, and branded content drove engagement, while online and print activity extended reach. kmfm also coordinated logistics, managing collections and deliveries to sixteen food banks across Kent.
Results
The campaign achieved exceptional results, surpassing previous years. £11,696 was raised through JustGiving, ranking in the top five per cent nationally. Listener donations helped generate a record 11.1 tonnes of food. The partnership delivered extensive brand exposure across radio, digital, print and social platforms countywide.
The campaign raised and distributed:
11.1
tonnes of food to 16 food banks across Kent
It raised:
£11,696
via JustGiving
It ran seven weeks of multi‑platform promotion, including:
“We would like to extend our heartfelt thanks to KMFM, the incredible Tonnes of Tins team, and the wonderfully generous KMFM listeners who donated to the Care for Families appeal. Your hard work, kindness, and generosity have made a real difference. By offering care and support to those facing difficult times, you’ve given families the breathing space to put a meal on the table without the added stress of wondering where the next one will come from.
“The impact you’ve made is both heart‑warming and deeply admirable – and we are truly grateful.”
Canterbury and District Early Years Project
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