5000 Voices
2024As part of their election coverage, Reach launched the 5000 Voices project – a cross-title video series capturing 5000 vox pops. Titles across the publisher contributed, including the Daily Mirror, Daily Express, the Manchester Evening News, ChronicleLive, Liverpool Echo, Daily Record and Wales Online.
The titles deployed 40 journalists, who took to the streets to ask people about the issues which were important to them – particularly those that they felt had not had been given enough attention.
The journalists covered a range of constituencies across the UK, including Glasgow, Newcastle, Manchester, Liverpool, Birmingham, Bristol and London.
David Higgerson, Reach’s chief digital publisher, said: “With our combination of national titles spanning the political spectrum and dozens of local titles around the country, Reach is well placed to provide full and varied coverage of what people on the street are really thinking as this election unfolds.
“This ambitious undertaking will not only bring rich content to our daily reporting but provide a snapshot of the country’s mood at this important moment in time.”
Helen Dalby, Audience and Content Director for Reach in the North East and Yorkshire, added:
“Vox pops are a classic for a reason – they always uncover something surprising and they’re a brilliant and lively reminder that even in one neighbourhood, there is so much diversity of background and opinion.
“Our local newsrooms have a vital role to play in giving people in the communities they represent a voice, and allowing them to be heard on the issues that matter to them. This project is an important part of making those voices heard as loudly as possible.”
