Iconic Media has led a sustained campaign calling for a fairer funding settlement for hospices, exposing the severe shortfall in central government support that has contributed to job losses and bed closures across the West Midlands.
Working with Hope House Children’s Hospices in Shropshire, the publisher partnered on its Quality Moments Matter appeal, using its platforms to highlight the pressures facing hospice care and the impact on families who rely on these vital services.
The campaign struck a chord with readers, raising more than £500,000 in just three days and delivering a powerful demonstration of the role regional journalism can play in driving awareness and action on issues that matter deeply to local communities.
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