The Shetland Times and Inverness Courier joined forces to launch a campaign to protect what they described as vital “lifeline” air services linking the Highlands and Islands. The campaign was launched after Loganair announced plans to axe most flights on the Sumburgh–Kirkwall–Inverness route, raising concerns about the impact on residents, businesses and communities that rely on the connections.

The two newspapers put the issue at the forefront of their reporting, highlighting the significance of the route for people travelling between Inverness, Orkney, Shetland and Stornoway. The campaign raised questions about the decision-making process behind the cuts and challenged those responsible to provide answers about the future of the service.

The campaign also brought political pressure to bear. Scotland’s Transport Secretary, Stephen Flynn, faced criticism after failing to respond to calls for help from a cross-party coalition of MSPs seeking action to safeguard the route. By highlighting the concerns of local communities and elected representatives, the newspapers ensured the issue became a matter of public and political debate.

Highland News and Media managing director Steve Barron argued that improving transport connectivity in the Highlands is a constant concern for local businesses and communities. He pointed to commitments made to support island and rural communities and said efforts should focus on ensuring a solution is found to retain flight frequency between Inverness, Orkney, Shetland and Stornoway.

The campaign demonstrates the vital role local newspapers play in representing remote and rural communities whose voices can often be overlooked in wider policy debates. By championing an issue with significant economic and social implications, The Shetland Times and Inverness Courier helped ensure that the future of these essential transport links received the scrutiny and attention it deserved.