Regulatory intervention to level the playing field between the tech platforms and news media will open up the opportunity for a “more equitable distribution of revenues” across the media sector, News UK’s Dominic Carter has said. In an interview with...

The Ozone Project has announced the launch of the Ozone Attention Index, a bespoke measure of advertising engagement that will become a constant feature in all campaign reporting. This will feature in addition to clients’ own campaign key performance...

The News Media Association has written to an influential Parliamentary committee to brief MPs on the work undertaken by the local news media sector to boost engagement with public notices. In a letter to Clive Betts MP, chairman of the...

The Ozone Project has announced today a landmark test partnership with MG OMD to deliver a programme of actionable metrics to boost business results for advertisers.  MG OMD will run the outcomes test across Ozone’s "premium only video" inventory –...

The News Media Association has welcomed the Competition and Markets Authority’s examination of Google’s Privacy Sandbox proposals which the regulator said could distort competition in the supply of ad inventory and ad tech services in the UK.   In a submission...

Plans to implement a restriction of paid-for HFSS advertising online will unfairly penalise news publishers who do not serve child audiences while the tech platforms continue to derive large revenues from HFSS advertising, the News Media Association said.    In a letter...

Improving the representation of black, disabled and working class talent are the first series of actions for the All In campaign announced today, following UK advertising’s landmark survey of more than 16,000 professionals in March. The All In Report has been...

The NMA does not support an “entirely disproportionate” total online ban on HFSS advertising because the evidence does not demonstrate a compelling causal link between advertising exposure and childhood obesity. Ahead of a Commons debate on obesity today, the NMA...

The Ozone Project has appointed Martin Harriman as its first chair in a move to further boost the strategic direction and commercial success of the cross-publisher venture. Mr Harriman was most recently non-executive chair for augmented reality company WaveOptics Ltd....