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Local Media Works Presents To DWP Marketers

Fifty marketers from the Department for Work and Pensions were briefed on the power of local media for advertisers by Local Media Works last week. At a briefing session, Government marketers heard about the latest trends and insights from LMW...

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Nationwide Roadshow Launched For JICREG True Local

A roadshow to help agencies and publishers understand the new JICREG True Local audience measurement system, which has been backed by MediaCom Worldwide chairman and chief executive Stephen Allan, is taking place over the next few months. The new system,...

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JICREG True Local: Mobile Doubles Local Media Audiences

Mobile boosts local media’s audiences by 94 per cent, with the industry now reaching 40.6 million adults a month in print and digital, according to the local sector’s new cross platform audience currency JICREG True Local which launches today. The...

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MediaCom Edinburgh Briefed On Power Of Local Media

MediaCom Edinburgh is being briefed on the power of local media to deliver results for national advertisers during a Local Media Works strategy day in Edinburgh today. LMW head of marketing Justin Fenton is holding an update session at the...

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