Forty million people now read local news media in print and digital every month, according to the latest audience data from JICREG Trust Local, as a new survey shows that public trust in local news brands has grown sharply...

GroupM trading director Craig Smith has called on media agencies and advertisers to invest more ad spend in highly trusted local news media as new audience data from JICREG Trust Local show that local news media now reaches 40...

Online audiences for local news media have surged by 17.9 per cent over the past year as more people than ever before seek out trusted local journalism to help them navigate the coronavirus pandemic, new audience data has shown. Launched...

Fifty marketers from the Department for Work and Pensions were briefed on the power of local media for advertisers by Local Media Works last week. At a briefing session, Government marketers heard about the latest trends and insights from LMW...

A roadshow to help agencies and publishers understand the new JICREG True Local audience measurement system, which has been backed by MediaCom Worldwide chairman and chief executive Stephen Allan, is taking place over the next few months. The new system,...

Mobile boosts local media’s audiences by 94 per cent, with the industry now reaching 40.6 million adults a month in print and digital, according to the local sector’s new cross platform audience currency JICREG True Local which launches today. The...

MediaCom Edinburgh is being briefed on the power of local media to deliver results for national advertisers during a Local Media Works strategy day in Edinburgh today. LMW head of marketing Justin Fenton is holding an update session at the...