Pete Markey, CMO at TSB Bank, has written of "reconsidering" local media as its audience continues to grow. Pete Markey is the chair judge of the Local Media Works Awards, which highlight the power local media has as a...

PHD Media has won the Local Media Works Awards Best of the Best award for planning an outstanding national campaign in local media. A panel of judges picked PHD Media for its ‘Awesome Week’ campaign for the Lego Movie 2 and...

Judges emphasised the importance of local media as a powerful platform for national advertisers during the judging session for this year’s Local Media Works Awards. Judges examined entries from media planners who were asked to show how they have used...

The Local Media Works Awards, powered by JICREG, celebrates the UK's most outstanding planning talent across media agencies. The Awards challenge media agencies to demonstrate how they have utilised local media in a past campaign, or how they would...

Less than a month remains for media agencies to get their entries in for  the Local Media Works Awards which highlight the power of local media for national advertisers.  Launched by TSB Bank chief marketing officer Pete Markey, the awards challenge planners...

The Local Media Works Awards has launched today offering entrants a chance of winning a brunch for eight people at the Duck and Waffle*. The Awards, powered by JICREG the industry currency for local media audiences in the UK, challenges media planners to better...

Claudine Collins, managing director of MediaCom UK, has said that it is “essential” for media agencies to spend in local media because it is far more trusted and transparent than social media while delivering “real action” for advertisers. Delivering the...

The winners of this year’s Local Media Works Awards will be revealed at the awards ceremony next Wednesday at which MediaCom UK managing director Claudine Collins will speak about the importance of local media for advertisers. The winners of the...

Claudine Collins, managing director of MediaCom UK, will be the headline speaker at the 2018 Local Media Works Awards which celebrate local media’s ability to connect national brands with local communities. The BBC’s Apprentice interviewer, Ms Collins, facilitates better connections...