Local Media Works Database
The LMW Database provides the most up-to-date and detailed information available on UK local news brands across the UK including audited circulation breakdowns, web traffic data and other data on local newspapers and their companion websites. Data for each newspaper, website and other platform includes address and contact information, type, frequency, circulation and readership information, both total and by area, advertising rates, format, and publishing day.
Joint Industry Committee for Regional Press Research (JICREG)
The JICREG database provides detailed newspaper readership and website audience data for local newsbrands in the UK. The gateway to this data is JICREG Online which enables advertisers, marketers and campaigners to target tightly defined audiences.
In 2023, JICREG‘s latest audience data revealed that 42 million people read local news media titles in print and digital every month.
Earlier in the year, GroupM trading director Craig Smith called on media agencies and advertisers to invest more ad spend in highly trusted local news media.
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