AI is profiting from human creativity – isn’t it time creators got their fair share?

Britain is home to a vast and unique resource:

our creative talent.

Cultivated over generations by individuals, communities, and industries, it powers our economy – generating £120 billion a year – and enhances our global reputation and inspires national pride.

Tech companies use creative content, such as news articles, books, music, film, photography, visual art, and all kinds of creative work, to train their generative AI models.

Publishers and creators say that doing this without proper controls, transparency or fair payment is unfair and threatens their livelihoods.

Yet the government wants to change the UK’s laws to favour tech platforms so they can use British creative content to power their AI models without permission or payment unless the creators specifically say “no.”

Creators argue this puts the burden on them to police their work and that tech companies should pay for using their content.

Tech giants should not profit from stolen content, or use it for free. The government must stand with the creative industries that make Britain great and enforce our copyright laws to allow creatives to assert their rights in the age of AI.

A fair deal for artists and writers isn’t just about making things right, it is essential for the future of creativity and AI.