{"id":1341,"date":"2016-06-01T16:45:00","date_gmt":"2016-06-01T15:45:00","guid":{"rendered":"https:\/\/newsmediauk.org\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/"},"modified":"2016-06-01T16:45:00","modified_gmt":"2016-06-01T15:45:00","slug":"scottish-newspaper-industry-worth-1bn-to-scottish-economy","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/","title":{"rendered":"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy"},"content":{"rendered":"<p>The Scottish newspaper industry is worth up to &pound;1 billion a year to the Scottish economy, according to a <a href=\"http:\/\/www.scotns.org.uk\/scottish-newspaper-industry-worth-around-1-billion-a-year-to-the-scottish-economy\/\">new independent economic impact survey<\/a>.<\/p>\n<p>Carried out on behalf of the Scottish Newspaper Society by Edinburgh-based Optimal Economics, the study shows that the annual Gross Value Added generated directly by the industry is approximately &pound;146 million, rising to &pound;214 when indirect sources are included.<\/p>\n<p>However, analysis of the most up-to-date UK data shows that when the economic activity generated by the advertising and marketing carried by Scottish newsbrands is examined, the industry is responsible for generating some &pound;775 million in the wider Scottish economy.<\/p>\n<p>Key findings of the report are:<\/p>\n<ul>\n<li><span style=\"background-color: transparent;\">The industry employs over 3,000 people, many highly qualified and creative;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">It supports over 4,300 Scottish jobs and creates &pound;214m of annual income;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">Sales generated by newspaper advertising create &pound;300m a year in Scotland;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">Scottish newspaper advertising creates almost &pound;800 million of annual benefit to Scotland through impacts on competition and innovation;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">The industry is a core element of Scotland&rsquo;s Digital economy with 25% of industry staff involved with digital production;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">It is a key part of the publishing sector, the second largest part of Scotland&rsquo;s Creative economy;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">The total contribution of the Scottish newspaper industry to the Scottish economy is around &pound;1 billion per annum.<\/span><\/li>\n<\/ul>\n<p>SNS director John McLellan said: &ldquo;Scottish newsbrands do not just keep the public better informed and help readers make better choices, they are a vital cogs in the Scottish economy at all levels, from local to national, helping businesses small and large to reach their markets.<\/p>\n<p>&ldquo;This report demonstrates just how vital Scottish news brands are to the economic well-being of the nation as a whole.&rdquo;<\/p>\n<p>Peter Wood, director of Optimal Economics, said: &ldquo;The Scottish newspaper industry is an important economic sector in its own right, but it has a wider strategic importance beyond its size alone and is an essential platform for discussion, promotion and development of creative activity&rdquo;<\/p>\n<ul>\n<li><a href=\"http:\/\/www.scotns.org.uk\/wp-content\/uploads\/2016\/05\/Economic-Impact-2016-Final-Report-1.pdf\" style=\"background-color: transparent;\">The Scottish Newspaper Industry An Economic Impact Assessment<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Scottish newspaper industry is worth up to &pound;1 billion a year to the Scottish economy, according to a new independent economic impact survey.<br \/>\nCarried out on behalf of the Scottish Newspaper Society by Edinburgh-based Optimal Economics, the study shows that the annual Gross Value Added&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The Scottish newspaper industry is worth up to &pound;1 billion a year to the Scottish economy, according to a new independent economic impact survey. Carried out on behalf of the Scottish Newspaper Society by Edinburgh-based Optimal Economics, the study shows that the annual Gross Value Added...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"News Media Association\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-01T15:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"546\" \/>\n\t<meta property=\"og:image:height\" content=\"79\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@remarkablegroup.co.uk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@remarkablegroup.co.uk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/\"},\"author\":{\"name\":\"dev@remarkablegroup.co.uk\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\"},\"headline\":\"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy\",\"datePublished\":\"2016-06-01T15:45:00+00:00\",\"dateModified\":\"2016-06-01T15:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/\"},\"wordCount\":349,\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/\",\"url\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/\",\"name\":\"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy - News Media Association\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg\",\"datePublished\":\"2016-06-01T15:45:00+00:00\",\"dateModified\":\"2016-06-01T15:45:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#primaryimage\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg\",\"width\":546,\"height\":79},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsmediauk.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsmediauk.org\/#website\",\"url\":\"https:\/\/newsmediauk.org\/\",\"name\":\"News Media Association\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsmediauk.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsmediauk.org\/#organization\",\"name\":\"News Media Association\",\"url\":\"https:\/\/newsmediauk.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"width\":236,\"height\":79,\"caption\":\"News Media Association\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\",\"name\":\"dev@remarkablegroup.co.uk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3486a2434f4f087c35eefd5b743ca831?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3486a2434f4f087c35eefd5b743ca831?s=96&d=mm&r=g\",\"caption\":\"dev@remarkablegroup.co.uk\"},\"url\":\"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy - News Media Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/","og_locale":"en_GB","og_type":"article","og_title":"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy - News Media Association","og_description":"The Scottish newspaper industry is worth up to &pound;1 billion a year to the Scottish economy, according to a new independent economic impact survey. Carried out on behalf of the Scottish Newspaper Society by Edinburgh-based Optimal Economics, the study shows that the annual Gross Value Added...","og_url":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/","og_site_name":"News Media Association","article_published_time":"2016-06-01T15:45:00+00:00","og_image":[{"width":546,"height":79,"url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg","type":"image\/jpeg"}],"author":"dev@remarkablegroup.co.uk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dev@remarkablegroup.co.uk","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#article","isPartOf":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/"},"author":{"name":"dev@remarkablegroup.co.uk","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628"},"headline":"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy","datePublished":"2016-06-01T15:45:00+00:00","dateModified":"2016-06-01T15:45:00+00:00","mainEntityOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/"},"wordCount":349,"publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg","articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/","url":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/","name":"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy - News Media Association","isPartOf":{"@id":"https:\/\/newsmediauk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#primaryimage"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg","datePublished":"2016-06-01T15:45:00+00:00","dateModified":"2016-06-01T15:45:00+00:00","breadcrumb":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#primaryimage","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Scottish_Newspaper_Society-1.jpg","width":546,"height":79},{"@type":"BreadcrumbList","@id":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/scottish-newspaper-industry-worth-1bn-to-scottish-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsmediauk.org\/"},{"@type":"ListItem","position":2,"name":"Scottish Newspaper Industry Worth \u00a31bn to Scottish Economy"}]},{"@type":"WebSite","@id":"https:\/\/newsmediauk.org\/#website","url":"https:\/\/newsmediauk.org\/","name":"News Media Association","description":"","publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsmediauk.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsmediauk.org\/#organization","name":"News Media Association","url":"https:\/\/newsmediauk.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","width":236,"height":79,"caption":"News Media Association"},"image":{"@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628","name":"dev@remarkablegroup.co.uk","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3486a2434f4f087c35eefd5b743ca831?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3486a2434f4f087c35eefd5b743ca831?s=96&d=mm&r=g","caption":"dev@remarkablegroup.co.uk"},"url":"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/1341"}],"collection":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/comments?post=1341"}],"version-history":[{"count":0,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/1341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/categories?post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/tags?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}