{"id":13494,"date":"2024-03-19T11:30:50","date_gmt":"2024-03-19T11:30:50","guid":{"rendered":"https:\/\/newsmediauk.org\/?p=13494"},"modified":"2024-05-03T10:24:16","modified_gmt":"2024-05-03T09:24:16","slug":"nma-bbc-plans-to-enter-uk-advertising-marketplace-catastrophic-for-media","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2024\/03\/19\/nma-bbc-plans-to-enter-uk-advertising-marketplace-catastrophic-for-media\/","title":{"rendered":"NMA: BBC Plans To Enter UK Advertising Marketplace \u2018Catastrophic\u2019 For Media"},"content":{"rendered":"\n<p>Responding to a report this morning that the BBC is planning to feature adverts around its podcasts in the UK for the first time, News Media Association chief executive Owen Meredith said:<\/p>\n\n\n\n<p><em>\u201cThe news that the BBC is apparently set to muscle into the UK advertising marketplace by competing with commercial players for advertising around audio output is very alarming. Such an intervention will profoundly distort competition, wreaking havoc on commercial players right across the media and advertising sector.<\/em><\/p>\n\n\n\n<p><em>\u201cThe BBC must not be allowed to use the might of its licence fee-powered services in the advertising marketplace otherwise the consequences for our media could be catastrophic. This would set an extremely dangerous precedent and these plans must be stopped immediately.\u201d<\/em><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.thetimes.co.uk\/article\/bbc-adverts-tv-ads-programmes-uk-channel-commercials-rvsjd2vgg\">BBC radio to feature adverts in UK for the first time<\/a> (<em>The Times<\/em>)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Responding to a report this morning that the BBC is planning to feature adverts around its podcasts in the UK for the first time, News Media Association chief executive Owen Meredith said: \u201cThe news that the BBC is apparently set to muscle into the UK advertising marketplace by competing with commercial players for advertising around [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31,30,1,4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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