Proposal to Transfer Newsquest’s National Media Sales to Mediaforce
Newsquest is proposing to transfer its national sales operation to Mediaforce, the publisher has announced.
Newsquest Media Sales managing director Chris White-Smith will be leading the project and, if implemented, will join the Mediaforce management team.
Henry Faure Walker, Newsquest chief executive, said: “If implemented, this proposal opens up increased revenue opportunities and greater efficiencies by integrating our existing agency sales talent into the largest regional media sales house in the UK.
“We believe this move will not only benefit Newsquest but also the industry as a whole, by creating a more joined up national sales proposition for agencies and national brands to buy regional media across the UK.”
Malcolm Denmark, Mediaforce chairman and chief executive, said: “We are delighted to have been selected to potentially add Newsquest’s first class portfolio to our national sales armoury, and look forward to consulting with Chris and his team to bring the transfer to a positive conclusion in the weeks ahead.”