Specsavers Runs Second Featurelink in a Month
Specsavers is running another wave of Featurelink activity this week to promote its partnership with the Alzheimer’s Society on the Dementia Friends initiative.
Specsavers employees are becoming Dementia Friends with every store now including a team who understands the needs of customers with dementia a little better.
Through Local Media Works’ Featurelink service, ads and native content highlighting Specsavers participation in the initiative are running in regional press titles across the UK today.
Specsavers is a regular user of Featurelink, last month running the largest ever campaign in recent years.
Featurelink allows advertisers to target local communities with a powerful combination of local press advertising and native content.
For more information please contact Justin Fenton at firstname.lastname@example.org or 0207 963 7200.