14 June 2018

Local Media Works Partners With Subway For Awards Brief

The Local Media Works Awards has launched with a brief set by Subway, the submarine sandwiches and salads restaurant, offering entrants a chance of winning brunch with unlimited bubbles at the Shard*. The Awards, powered by JICREG the industry currency for local media audiences in the UK, challenges media planners to answer a brief set by a major advertiser with local media at its heart.

Entrants will have to respond to the brief promoting Subway franchise opportunities and its importance as an employer in local communities. The responses will be judged on innovative thinking about the opportunities afforded to advertisers by local media. In addition to the overall prize, the first five entries will be entered into a raffle to be in with a chance of winning a hamper.

The awards will cover six categories; best original thinking, best strategy, best use of content, best use of local targeting, best use of JICREG and best use of multi-platform.

A judging panel chaired by former Starcom Mediavest Group UK chief executive Stewart Easterbrook will assess entries from agencies across the media industry.

Stewart, a board member to several companies, notable chairman of MiQ and chairman of Medialab Group, said: “The LMW Awards showcases the major strengths of local media across all its platforms and demonstrates the powerful boost it can deliver to the media mix.

“Household brands, such as Subway, which recognise that people spend a great deal of their time and money close to home strongly resonate with their audience.

“Local media is reaching more people than ever-  42 million across print and digital. Not only does it have huge audiences it is also the most trusted source for local news and information, way ahead of search engines and social media.

“As we saw from a YouGov survey earlier this year, news and information on local newspapers (are three times more trusted than social media.

“With that in mind, I am looking forward to seeing how entrants make use of this unique multiplatform proposition which provides deep and trusted engagement with local communities.

 “We had a fantastic level of entries last year and I’m looking forward to seeing the entries for this year.”

In addition to Stewart, the judging panel for the awards consists of:

  • Brandon Bell, Specsavers head of regional and local marketing;
  • Sacha Clark, ‎Subway country marketing director UK & Ireland,
  • Keith Donaldson, JICREG chief executive;
  • Justin Fenton, Local Media Works head of marketing;
  • Richard Lee, RNLI regional marketing manager;
  • Richard McCarthy, DWP pensions campaigns team leader;
  • Patrick Milne, DFS campaign marketing manager;
  • Craig Nayman, executive director for Archant Dialogue, and LMW chairman.

To enter go to the Local Media Works Awards website. Entries will close on 27 July at 5pm and the winners will be announced in November.

 *The overall prize is for up to eight people for brunch where bottomless Chandon will be served for two hours only from time of reservation. Oblix management reserves the right to revoke the offer at any time.

For further information about the awards please contact Justin Fenton.