Reach Regional Titles Launch #BackForGood Campaign With £1m Support Package For Local Businesses

Reach is helping businesses from all sectors up and down the country reconnect with customers as lockdown measures are gradually eased with £1 million of free marketing support through an initiative called #BackForGood.

It is the biggest regional editorial and commercial initiative of its kind to date being offered to thousands of businesses by the UK’s largest news publisher.

#BackForGood is endorsed by the British Independent Retailers Association which represents approximately 7,000 UK businesses.

More than 20 regional print titles and over 60 digital news sites across London, South Wales, the Midlands, North East and Yorkshire, North-West and North Wales and the South West will be supporting the launch in the coming weeks with specially created ‘re-opening’ What’s On editorial, as well as business to business content.

To galvanise the sector Reach are offering the first 10,000 companies who supply their details to the new #BackforGood directory a free InYourArea business membership for one year worth a total of £1 million.

InYourArea Business membership gives companies the opportunity to engage with thousands of potential customers by owning their area, building their profile and being found in search.

BIRA will also be offering a 50% discount to new members in their first year. This provides genuine savings on crucial business services, from product buying and card processing, legal and HR services, marketing and even discounts on vehicle purchases.

Alan Edmunds, chief operating officer for Reach, said, “Reach’s regional titles are passionate about supporting retail which is the beating heart of every community. Our entire regional editorial, marketing and sales business is rallying to ensure that local businesses are given every chance to succeed on the high street and online.”