ABC: 21 Per Cent Digital Uplift for National Newsbrands in April
The official ABC figures for April show that the UK national newspaper market enjoyed a 21 per cent year-on-year uplift across digital platforms, adding up to 36 million unique browsers daily according to Newsworks analysis of the figures.
In the month that Prime Minister Theresa May called a general election, tensions rose between America and North Korea, and the London Marathon championed mental health awareness, UK newsbrands saw an extra 6.2 million unique browsers on average accessing digital content every day, compared with April last year, Newsworks said.
Growth was not just limited to digital, with print circulations up month-on-month across mid-market and quality titles. Overall circulation remained stable with 8,900 extra newspapers sold each day in April.