The Ozone Project Announces Partnership With OpenX
The Ozone Project has announced its partnership with OpenX, the independent advertising exchange, as Ozone Audience’s self-service partner.
The partnership will see Ozone Audience’s segments made available to buyers via OpenX deals, giving brands and buyers’ greater control of their buying whilst diversifying the demand Ozone delivers to its publishers.
A partnership between Guardian Media Group, News UK, Telegraph Media Group and Reach plc, the company’s Ozone Audience platform reaches more than 42 million people in brand safe, premium environments across the UK’s most trusted publishers.
Partnering with OpenX has enabled Ozone to expand the number of premium buyers that can access the company’s inventory by creating a scaled marketplace that aligns with two of the company’s core values; quality and trust, the companies said in a press release.
OpenX had been operating as a closed-test partner for Ozone Platform since September. The collaboration underlines The Ozone Project’s commitment to provide brands and buyers with ready access to the largest collection of consented first-party audience data through a single buying point.
Danny Spears, The Ozone Project commercial director, said: “Whilst buy-side programmatic technology has given brands’ and buyers’ access to incredible scale, a consequence has been that ad spend has been diverted away from quality publishers’ audiences and into the long-tail of the web.
“Ozone Audience’s partnership with OpenX now makes it possible for programmatic buyers to access quality audiences at unparalleled scale in trusted environments. It also underlines our commitment to helping our premium publishers increase their monetisation by providing them with truly incremental programmatic demand.”